Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river, support farmers to plant 242 crore trees, and transform the lives of 84 million people.
To mobilize action, from September 3rd, Sadhguru will personally ride from Cauvery’s source at Talacauvery to Thiruvarur, near Cauvery’s merging with the ocean. The campaign will cover the entire Cauvery basin, activating government action and farmer participation.