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Cauvery Calling. Action Now!

"Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery is calling, do you have a heart to hear?" – Sadhguru

Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of Cauvery river and transform the lives of 84 million people.

Save Cauvery

₹ 42 per Tree



One Problem, Two Faces

Cauvery's Depletion

As trees disappear, soil is being eroded, Cauvery is drying up, and farmers are suffering.

  • Cauvery has depleted over 40% in the last 70 years
  • Almost half Cauvery basin suffers critical groundwater depletion
  • 70% of Cauvery basin’s soil suffers erosion

Farmer Distress

The suffering of farmers and their suicides in Tamil Nadu and Karnataka have made national headlines

  • 83% of farmers in Tamil Nadu and 77% of farmers in Karnataka are in debt
  • 17 districts in Tamil Nadu were drought-hit in 2019
  • 15 of the last 18 years have been drought years in Karnataka

Why Cauvery Is Dying

The depletion of Cauvery and the distress of farmers have a common source – the dying soil. Cauvery, like almost all rivers in India, is forest-fed. Historically, this region was covered in forests and tree cover. The soil was constantly replenished with nutrients and organic matter by animal waste and plant litter.

Organic matter allowed the soil to absorb water, and thus feed Cauvery. But as human population grows and tree cover reduces, the soil is no longer replenished. It no longer absorbs water and suffers erosion instead. The soil no longer feeds Cauvery, which is drying up.


There Is Only One Solution

The soil is the solution. If we can replenish the soil’s nutrients and carbon content, it will once again turn fertile, absorb rainwater, and feed Cauvery. This will revive the river ecology and also improve the farmer’s economic situation.

The easiest and cheapest way to replenish soil is to plant trees.

  • In government land, native tree species can be planted
  • In private farmland, farmers can shift to agroforestry - the practice of growing conventional crops with fruit and timber trees in the same farm.

Targeted Impact

  • Support farmers across Tamil Nadu and Karnataka to plant 242 crore trees in the Cauvery basin by adopting agroforestry
  • Increase water retention in the Cauvery basin by an estimated 40%
  • Multiply farmers’ income by 3-8 times in 5-7 years

Cauvery Calling campaign aims to plant 242 crore trees in Cauvery basin, across Tamil Nadu and Karnataka.

Cauvery Calling will reach millions of people to raise awareness about the dire state of the river. It will connect with millions of farmers and inform them about the benefits of agroforestry, and work with the administration to support farmers in the shift to agroforestry.

About the Motorcycle Rally


To mobilize action, in September, Sadhguru will lead a 2-week motorcycle rally from Cauvery’s source at Talakaveri to Thiruvarur, near Cauvery’s merging with the ocean. Several large-scale events at major cities will be conducted, as well as thousands of smaller events in towns and villages along Cauvery.

Support Campaigns

Support campaign
Chn Velachery

Cauvery is fast depleting. This will support farmers to plant 242 Cr trees to revitalize Cauvery.

Isha Velachery
Sep 30
3.5 Thousand of 5 Lac Trees
Support campaign
Cauvery Calling - Action Now!

Cauvery Calling Campaign will support farmers to plant 242 Cr trees to revitalize Cauvery.

Sridhar Bollam
Oct 10
1.1 Thousand of 25 Thousand Trees

What You Can Do


Action Now

Support farmers to plant trees. Make your contribution to save Cauvery.

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