Isha ARR uses sport as an entry level activity in rural communities. Over the last two and half decades, the biggest practical insight we gained through our work in rural communities is that sport is not only a means to enhance physical performance and wellbeing in disadvantaged rural communities – it also serves to promote broader revitalization when matched with appropriate development initiatives.
Sports are a tool with the potential to unite mankind and take communities beyond caste, creed and parentage. It is a means to enable an individual to go beyond his limitations and function in a certain exuberance of life. It also increases receptivity to effectively raise awareness about important issues such as health, nutrition and wellbeing.